Our client Hobgoblin picked up “Best Stunt/Event’ at the Beer Marketing Awards for it’s Bringing Taste to the Nation campaign. The judges praised the campaign for it’s approach:
“A combined social media, live roadshow and trade engagement programme folded into a national sampling programme unlike any other brand could, or would, do. Proving that even sampling can be a brand building activity.”
Naturally the social media element was handled by Clarity Comms. We created the #Goblineers, the brand’s quest to find its most hardcore fans. A series of social media challenges were set for the brands fans which helped whittle down the contenders. You can find out more by watching our social media case study.