Coinciding with Scotland’s historic referendum, our client, events company mclcreate has used the latest 3D projection mapping techniques to bring new life to the most familiar of Scottish design motifs: the tartan.
The spectacular nocturnal light display transformed the barns and log cabins of Leyden Farm near Edinburgh, after months of design and preparation by street artists Ross Blair, Brian Mcfeely and Craig Robertson, known in artistic circles by the pseudonyms TrenchOne, Elph and Purshone.
Collaborating as the Art Collective Projector Club, the team also included film maker Mike Guest and musician Jennifer Austin.
Ross Blair, project art director and assistant general manager at mclcreate, said:
“The eyes of the world have really been on Scotland this year, and so we thought, ‘why not give them something special to look at?’ We’re used to using projection mapping for business events, but we wanted to push the boundaries a little bit.”
Hinting at the timing of the display, he added:
“This project stands for all that’s vibrant and fresh about today’s Scotland, while paying homage to the history that has made us who we are. We wanted it to say that whatever happens, Scotland has a rich past and a bright future ahead.”
Clarity’s role has been to generate coverage for the tartan project. The striking images and accompanying story have been making waves both within Scotland and outside, published by media ranging from national news to arts publications. Here’s a selection:
The Scottish Sun (in print)