You’ve developed your social media strategy and planned your social media content. What about the practicalities of managing your social channels? For brands without the internal capabilities to handle this, Clarity Comms offer a full community management service. We’ll manage all aspects of this from content population through to consumer engagement. Broadly speaking our service covers:
The core of our community management is the timely population of content and campaigns. All pre-planned content is approved by client teams prior to population.
As well as pre-populating content we work with client teams and partners to populate content in real time. So irrespective of whether it’s a produce launch or sponsorship event, our teams are on hand to communicate the news across your owned social channels.
A key part of social media community management is handling questions and queries from customers. We work with clients to develop answers to common questions which we respond to in a timely manner. For more complex enquiries we put in place processes to ensure that these are passed onto the appropriate teams within the business.
Our community management operates between 9.00 am and 10.30pm on weekdays with channels monitored hourly. At weekends, queries are typically answered within 4 hours or the next day if arriving late in the evening.
Excellent community management is about more than just your brand’s content. It’s about joining in conversations. It’s about getting your brand visible to audiences when these topics are being discussed. We proactively promote our clients by maximising these opportunities in real time. We review each conversation with clients to ensure that tonality and topics are relevant to the brand.
Guidelines and Documentation
Our community management operates to an agreed framework covering all of the above elements with regular client reviews.
If you’d like chat about taking your community management to the next level, why not drop Lucy or Jason a line? We’d love to meet up and chat about your social media challenges – we’re all about a good conversation.