Clarity has launched Hot Craft Spirits, a Twitter campaign to find the UK’s hottest craft and artisan spirits.
The craft spirits market continues to grow with the sector showing no signs of slowing down in 2016. Whilst gin dominated much of the..
January tends to be a month when people abstain or cut-back on their alcohol consumption following the Christmas holidays. This January..
We’re celebrating after being shortlisted at the 2016 PRMoment Awards. Our Halloween campaign for Hobgoblin is a contender for Social..
We’ve exciting news. Clarity Comms has started 2016 with a move to new offices in Digbeth. After two and bit years in Moseley, a series..
Our latest craft beer market overview looks at activity in the sector over the last three months. It’s been a busy year for craft..
What drinks sector trends can we expect to see emerge in 2016? This year was all about Negronis, craft beer and small batch gin. We’ve..
November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to..
This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands...
The craft gin market is hot. Last year saw a record number of applications to HMRC for distilling licenses. The breadth of choice is good..
The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have..
Halloween is quickly becoming the most interesting season for brands to get involved in. Not only does it allow brands to get creative..
Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks...
Tesco’s brand cull recently claimed it’s latest, and biggest scalp as it removed most of Carlsberg’s range from its shelves. The move..
It has become a known trend that over the last few years the love for craft beer is rising (almost fivefold in four years from 164,000hl..