The Clarity team were to win Gold for Best Use of Content at last week’s CIPR PRide Midlands Awards. The award was for our Halloween campaign for beer brand Hobgoblin.
The campaign saw us deliver a one-hour live Game Show to the brand’s social followers via Facebook Live. This innovative campaign involved a live audience, host and a range of entertainments including an Escape Room and contortionist.
To ensure that everything went to plan we worked with our friends at video production agency Method in Motion.
What the judges thought
The judges complimented the campaign for its originality noting:
“This was a highly original campaign which was very well researched and took full account of trends in consumer behaviour. Strong measurement and evaluation of the campaign clearly demonstrated the excellent results that were delivered for the client.”
We’re proud to be recognised for this fantastic campaign. Naturally we celebrated our win with a drink or two!