We’re celebrating after being shortlisted at the 2016 PRMoment Awards. Our Halloween campaign for Hobgoblin is a contender for Social Media Campaign of the Year.
Hobgoblin Halloween Shorts was part of the brand’s Halloween activity, traditionally a key promotional period. The brief was to use social media to recruit new, younger drinkers to the brand.
The need to engage with millennials resulted in the creation of a series of Halloween movie clips starring the Hobgoblin. The content was used to reach new audiences through social media advertising as well as engaging with the brand’s most loyal fans through it’s owned channels on Facebook, Instagram and Twitter.
The campaign reached over 3.9 million consumers with over 1.18 million people watching the Halloween videos.
The winners will be announced on the 4th March so we’ll be keeping our fingers crossed as we’re up against some fantastic campaigns.