Team Clarity are celebrating another award nomination. We’re delighted to have been shortlisted at the 2018 PRCA Dare Awards (Midlands). We’re up for the Digital/Social Media Campaign of the Year for Hobgoblin’s 2017 Halloween campaign.
Hobgoblin’s 2017 Halloween social media campaign was the brand’s biggest and most successful to date.
The brand moved into dark social media recruiting 200 mischief making fans to a WhatsApp group. This batch of hardcore brand advocates posted 10,000 messages in just 6 weeks.
Activity on the brand’s core Facebook, Instagram and Twitter channels resulted in a category-busting engagement rate of 25%.
Social media advertising focused on recruiting new drinkers to the brand. Ads running across Facebook, Instagram and Snapchat reached 5.8million consumers.
We’re up against some stiff competition. We’ll find out if we’ve won on 4th July. We’ll be keeping our fingers crossed…