Social media
Snapchat’s move into hardware: a potential game changer?
Snapchat has announced a move into hardware with Spectacles, sunglasses that will be able to record up to 30 seconds of video. Alongside..
Who won the EU social media referendum?
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It’s almost two weeks since the UK electorate voted to leave the EU. With millions of conversations taking place on social media before..
Retailer Christmas Ads: social media consumption
November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to..
2015 Halloween Campaigns: Clarity’s top three
Halloween is quickly becoming the most interesting season for brands to get involved in. Not only does it allow brands to get creative..
Seven social media advertising tips
Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks...
Bagged snack brands and social media. Are brands winning at social?
How well are bagged snack brands using social media? Is there value in social media marketing for crisp brands? A recent article..
The rise of Firechat: is decentralisation the future of messaging, social networks and even the web?
Messaging apps aren’t new, yet OpenGarden’s Firechat app is fast becoming a hot product. Firechat is fundamentally different to apps such..
What’s on your BBQ? Survey of British BBQ food shows consumers prefer pork and chicken
The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of..
Pubs and social media: can the pub sector resurge by riding the digital wave?
When we talk about pubs and social media we get that oft-repeated line that pubs are the ‘real’ social media, that people need to get..
Social media and TV: a powerful force but a #fail for O2’s latest campaign
You’ll be forgiven if you weren’t glued to your TV screens to tune into E4’s Made in Chelsea ‘New York’ special like I was. Bear with me..
Why does the board ignore social media strategy?
How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social..
Beyond TripAdvisor: How Restaurants Should Use Social Media Marketing
TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer,..
Are the over 55s a key target for digital and social media marketing campaigns?
Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits..
Social media evaluation: the importance of reporting
There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels..
Why media relations still matters in social media agency land
As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those..