Social media
The Facebook algorithm update: is the channel still useful for brands?
The first quarter of 2018 has seen the latest Facebook algorithm update. It’s a big change and one that has generated a lot of coverage..
2018 Social Media Trends
Another year is upon us and looking back at 2017, it was Instagram’s year. A host of innovations saw the app continue to grow. For some,..
Snap Ads: a guide to Snapchat advertising
Snap Ads are a fairly recent addition to Snapchat’s advertising portfolio. Launched in May alongside a self-service ad module, they open..
Twitter to double its character limit: will it be enough?
Twitter continues to face significant challenges. Its Q2 results showed slow user growth and a fall in ad revenues. The business is..
Snap Ads: Is Snap serious about social media advertising?
Snapchat owner Snap has been busy in recent months. Snap recently unveiled a host of new social media advertising features. Post IPO has..
Influencer marketing: do you need a specialist agency or team?
Influencer marketing and influencer management are the latest buzzwords to enter the social media marketer’s dictionary. This has led to..
Our #HotCraftSpirits campaign is back for 2017
#HotCraftSpirits is back. Our Twitter contest to find the UK’s favourite craft and artisan spirits returns for 2017. Last year’s..
Social media networks: latest features
The social media networks continue to evolve and 2017 has seen a host of new features and services. Here’s our round up of the latest..
Alcohol brands and Snapchat: is it right for brands?
It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It..
What’s hot? 2017 social media trends to watch
2016 is almost over and another year is upon us. So what’s going to be hot next year? And what does that mean for brand owners? Here’s..
Facebook Live: six tips to make you awesome at live streaming
Since late last year brands have been able to utilise Facebook’s live streaming service Facebook Live. Live streaming has becoming..
Dark social media: how relevant is dark social for brands?
Dark social media. Heard of it? Chances are you haven’t but you soon will do as it’s emerging as a hot topic with brands like Adidas and..
Snapchat’s move into hardware: a potential game changer?
Snapchat has announced a move into hardware with Spectacles, sunglasses that will be able to record up to 30 seconds of video. Alongside..
Who won the EU social media referendum?
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It’s almost two weeks since the UK electorate voted to leave the EU. With millions of conversations taking place on social media before..
Retailer Christmas Ads: social media consumption
November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to..