Opinion Archives - Clarity Comms

November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to..

This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands...

The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have..

Tesco’s brand cull recently claimed it’s latest, and biggest scalp as it removed most of Carlsberg’s range from its shelves. The move..

It has become a known trend that over the last few years the love for craft beer is rising (almost fivefold in four years from 164,000hl..

Britain’s top 100 alcohol brands are in the spotlight after the publication of the Grocer’s list of the UK’s biggest drinks brands. The..

It’s been a busy start to 2015 for the craft beer sector. We’ve picked out some of the key developments in the craft beer market in the..

How well are bagged snack brands using social media? Is there value in social media marketing for crisp brands? A recent article..

Wine brand marketing is rubbish. There’s no other way to describe the drivel offered often by the big producers to create their name wine..

Messaging apps aren’t new, yet OpenGarden’s Firechat app is fast becoming a hot product. Firechat is fundamentally different to apps such..

The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of..

Some people say things are bigger and better in America; the food, the buildings, the people! Can the same principle apply to craft beer..