Opinion
Retailer Christmas Ads: social media consumption
November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to..
Food Matters Live 2015: The importance of packaging & communication
This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands...
Sipsmith crowdfunding review
The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have..
The supermarkets’ range reviews: threats & opportunities for brands
Tesco’s brand cull recently claimed it’s latest, and biggest scalp as it removed most of Carlsberg’s range from its shelves. The move..
The power of craft beer
It has become a known trend that over the last few years the love for craft beer is rising (almost fivefold in four years from 164,000hl..
Britain’s top 100 alcohol brands: life at the top in 2015
Britain’s top 100 alcohol brands are in the spotlight after the publication of the Grocer’s list of the UK’s biggest drinks brands. The..
SABMiller buys Meantime Brewing: which craft brewer will sell out next?
This morning saw news that US brewing giant SABMiller had purchased UK craft brewer Meantime for an undisclosed sum. The acquisition..
Craft beer market overview: March 2015
It’s been a busy start to 2015 for the craft beer sector. We’ve picked out some of the key developments in the craft beer market in the..
Bagged snack brands and social media. Are brands winning at social?
How well are bagged snack brands using social media? Is there value in social media marketing for crisp brands? A recent article..
What does the decline of pear ciders mean for the category?
The Grocer is reporting the decline of pear ciders with sales down 29% and the fall knocking more than 25% off the value of the market...
Why is wine brand marketing rubbish?
Wine brand marketing is rubbish. There’s no other way to describe the drivel offered often by the big producers to create their name wine..
Is the end of the beer tie good or bad news for pubs?
The pub sector is back in the news after MPs passed an amendment which impacts on pub companies who operate tenanted pubs. The move is..
The rise of Firechat: is decentralisation the future of messaging, social networks and even the web?
Messaging apps aren’t new, yet OpenGarden’s Firechat app is fast becoming a hot product. Firechat is fundamentally different to apps such..
What’s on your BBQ? Survey of British BBQ food shows consumers prefer pork and chicken
The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of..
Is the craft brewing industry bigger and better in America?
Some people say things are bigger and better in America; the food, the buildings, the people! Can the same principle apply to craft beer..