Hobgoblin: Creating A Social Media Army Of Brand Advocates


Hobgoblin fans are passionate, dedicated and go to great lengths to show their love for the brand. This was music to our ears and set the foundations of a great campaign. We took this brand advocacy and turned Hobgoblin’s most loyal fans into a social media army, spreading the good word of the ruby beer across the land. Here’s how we did it…

And just incase you didn’t have time to watch the video here are the results;

Campaign Highlights

41% increase in Facebook ‘likes’

37% increase in Twitter followers

2,444 mentions of the campaign hashtag

20 highly engaged and active brand advocates

It’s an award winning social media campaign picking up “Silver” in the Best Low Budget category at the 2014 Fresh PR Awards.