Prawn flavoured beer? Pub grub for dogs? Happy April Fools Day


Post on craft beer and April Fools by social media agency Clarity CommsFancy a prawn flavoured pint? Yep it’s that time of year again, April Fools Day. We’ve picked our top five beer related pranks doing the rounds;

1. BrewDog

Fancy smelling like a brewery? BrewDog hoped to trick fans into purchasing his and hers scents – Esther for her and High Alpha for him. We like how far they’ve taken the gag even setting up an online purchase function. When you add to basket you get a nice message from Brew Dog founders telling you smell lovely just the way you are. Thanks guys.

2. Purity Pure H20

The guys at Purity are a pretty savvy bunch. Great beer, a fantastic bar in Birmingham and now water?  It was almost plausible they might be launching their own range of water – taking waste water from their Warwickshire wetlands and recycling it into bottled water. You nearly had us fooled. Good work Purity.

3. Jennings

Walking boots that know their way to the pub? The ‘Geo Magnetic Route Boot’ magnetises routes for walkers so they can never get lost. This April Fool is a perfect fit for the Cumbrian brewery who encourage their drinkers to get out and ‘Explore More’.

4. Greene King

We’re a nation of dog lovers so what’s not to love about this April Fool? Pub food menus for dogs. Need we say more?

5. Camden Town Brewery

Sometimes being experimental with beer leads to some wonderful results but prawn cocktail inspired beer? No thanks

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