Clarity Comms are celebrating being shortlisted at this year’s CIPR PRide Midlands Awards. The agency has been shortlisted in the “Social Media Campaign of the Year” category for Hobgoblin’s 2017 Halloween campaign.
Halloween 2017 was the brand’s biggest social media campaign to date spanning paid, owned, earned and dark social channels. Across the brand’s owned channels the campaign generated a massive 25% engagement rate with paid ads reaching almost 6 million consumers during the Season of Mischief.
The team are delighted to be shortlisted with results announced in November.