It’s that time of year again. The Grocer has published its list of the UK’s top 100 alcohol brands. The overall data is positive with..
How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social..
TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer,..
The title of this blog worries me. If the wine industry is only just waking up to social media marketing where have they been for the..
Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits..
There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels..
As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those..
Can the wine industry learn a thing or two from the way that craft beer approaches marketing, design and social media? A recent visit to..
It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in..
Given the approach of that large football event in South America, I got to thinking about big sponsorship. Sports is traditionally the..
How do you turn conversations about your products into brand advocacy?
This is what we’ve just done for our client Marston’s, turning..
It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency..
Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and..
The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline.
Organic post reach for..
The organisers of Birmingham Wine Festival have appointed Clarity Comms as its social media agency. As well as social media, the agency..