Britain’s biggest alcohol brands 2017: winners & losers
Britain’s biggest alcohol brands are back in focus as the Grocer publishes its annual report into the state of the UK alcohol market...
Clarity wins at the PRCA Dare Awards
We’re celebrating again after a successful night at the PRCA DARE Awards (Midlands) where we picked up the gong for Digital & Social..
Craft gin distillers: does buying in neutral spirit matter?
Craft gin distillers are celebrating with more good news showing that the sector is in rude health. Over the last few years there’s been..
Clarity triumphs at the Drinks Business Awards
We’re celebrating after Clarity won the award for “Social Media Campaign of the Year” at this year’s Drinks Business Awards. The award..
Clarity Comms nominated for two awards
We’re celebrating after picking up two social media nominations for our work. This morning we found out that we’d been nominated at the..
Our #HotCraftSpirits campaign is back for 2017
#HotCraftSpirits is back. Our Twitter contest to find the UK’s favourite craft and artisan spirits returns for 2017. Last year’s..
BrewDog & private equity: has the brand sold out?
BrewDog is no stranger to controversy. The business has built its brand off the back of its punk attitude. It’s shown outright hostility..
Clarity Comms speaking at IFE 2017
Clarity will be speaking next week’s IFE 2017 at ExCel London. IFE 2017 (The International Food & Drink Event) is the UK’s biggest and..
Social media networks: latest features
The social media networks continue to evolve and 2017 has seen a host of new features and services. Here’s our round up of the latest..
Sainsbury’s #FoodDancing: did it sing on social?
Last month saw the launch of Sainsbury’s #FoodDancing, the first ad campaign from its new agency, Wieden+Kennedy. The ad introduced a new..
Cooking sauces & social media: category overview
Cooking sauces is a category in distress. According to the latest Grocer report, sales for many brands are falling. Brands it seems are..
Alcohol brands and Snapchat: is it right for brands?
It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It..
Drinks trends 2017 – from reindeer moss to pasta straws
Reindeer moss, RinQuinQuin and pasta straws. We’ve got the lowdown on drinks trends 2017 with the founder of Smultronstalle, one of the..
Soup brands & social media: is there value in social?
It’s that time of year again. A combination of post-Christmas health kicks, the cold weather or a runny nose means many consumers will..
What’s hot? 2017 social media trends to watch
2016 is almost over and another year is upon us. So what’s going to be hot next year? And what does that mean for brand owners? Here’s..