The Top 100 Alcohol Brands 2014: The State of the Drinks Market
It’s that time of year again. The Grocer has published its list of the UK’s top 100 alcohol brands. The overall data is positive with..
Why does the board ignore social media strategy? Getting social media into the C-Suite
How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social..
Beyond TripAdvisor: How Restaurants Should Use Social Media Marketing
TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer,..
Is the wine industry finally waking up to social media?
The title of this blog worries me. If the wine industry is only just waking up to social media marketing where have they been for the..
Are the over 55s a key target for digital and social media marketing campaigns?
Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits..
Social media evaluation: the importance of reporting
There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels..
Why media relations still matters in social media agency land
As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those..
Can wine industry marketing learn from craft beer? Why design, story-telling and social media matter
Can the wine industry learn a thing or two from the way that craft beer approaches marketing, design and social media? A recent visit to..
Is it time for Ed Miliband to sack his PR and political advisors?
It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in..
Big Sponsorship – 5 Eyebrow-Raising Examples of Corporate Naming Rights
Given the approach of that large football event in South America, I got to thinking about big sponsorship. Sports is traditionally the..
Wych Brew Are You? Turning consumer conversations into a social media campaign
How do you turn conversations about your products into brand advocacy?
This is what we’ve just done for our client Marston’s, turning..
Bitcoin or Bitcon? The challenges facing the crypto-currency sector
It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency..
Does size matter? Social media in the drinks sector
Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and..
How should you deal with the end of organic post reach for brands?
The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline.
Organic post reach for..
Clarity appointed to handle communications for the Birmingham Wine Festival
The organisers of Birmingham Wine Festival have appointed Clarity Comms as its social media agency. As well as social media, the agency..